Wednesday, July 26

#TheHillCleanEnergy

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7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Prescribing PBM Reform: Accelerating Transparency with Bipartisan Action

Relax and relive the moment.

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Questions for our speakers?

The Details

 

Wednesday, March 6

8:00 AM ET Registration & Networking
8:30 AM ET Program Begins
9:45 AM ET Program Ends

 

 

Columbus Club, 50 Massachusetts Ave NE, Washington, DC 20002

In-person & streaming online nationally

The Event

Pharmacy benefit manager (PBM) reform has emerged as a bipartisan priority in a divided Congress as both Republicans and Democrats have advanced a myriad of bills that would begin to address PBMs, their lack of transparency and misalignment of the market. At the same time, lobbyists that represent large PBMs continue to argue that drug companies (not integrated PBMs) are to blame for high employer or patient costs.


With so many complex ideas and possible solutions on the table, impacting taxpayers and businesses, how should Washington increase PBM accountability to make sure employees and patients aren’t overpaying for the prescription medicines they need? And what role will transparent PBMs coming to market – alongside all stakeholders in health care – play in driving change?


What does meaningful comprehensive PBM reform look like? And what incremental changes can Congress begin to make today and, in the future, to continue to improve the management of prescription drug benefits and ultimately reduce costs?


Join The Hill as we convene leaders and stakeholders in healthcare, government, business, pharmacy, and consumer patient advocacy to answer these questions and more.

FEATURING

Rep. Cathy McMorris Rodgers (R-WA)

Ranking Member

Energy & Commerce Committee 

FEATURING

Shannon Baker-Branstetter

 Senior Director, Domestic Climate & Energy Policy

Center for American Progress

Rep. John Curtis (R-UT)

Vice Chair

Federal Lands Subcommittee

Kyle Davis

Senior Director, U.S. Federal Policy

Enel North America

Chay English

Policy Strategist & Managing Counsel

Ford Motor Co.

Xan Fishman

Director, Energy Policy & Carbon Management

Bipartisan Policy Center

Sen. John Hickenlooper (D-CO)

Member

Energy & Natural Resources Committee

Heather Reams

President

Citizens for Responsible Energy Solutions (CRES)

Maria Robinson

Director, Grid Deployment Office

Department of Energy

Jesse Simons

Co-Founder & Chief Commercial Officer

SOLARCYCLE

PROGRAM SEGMENTS

Rep. James Comer (R-KY)

Chairman

House Committee on Oversight & Accountability

Headliner Interview

Rep. Jake Auchincloss (D-MA)

Co-Sponsor

Delinking Revenue from Unfair Gouging (DRUG) Act

Headliner Interview

Antonio Ciaccia

President

3 Axis Advisors

Panelist

Dr. Mariana Socal

Associate Scientist

Johns Hopkins Bloomberg School of Public Health

Panelist

James Gelfand

President & CEO

The ERISA Industry Committee (ERIC)

Panelist

Amy L. Hinojosa

President & CEO

MANA

Panelist

Stacey Abrams

Former Georgia Gubernatorial Candidate

Founder, Fair Fight

Headliner Interview

SPONSOR PERSPECTIVE

LeAnne Boyd

Founding Partner & CEO

Liviniti

Lynne Reilly

President

Pharmacy Benefit Dimensions

MODERATORS

Bob Cusack

Editor in Chief

The Hill

Kathleen Koch

Contributing Editor

The Hill

SPONSOR PERSPECTIVE

Eli Perez

Senior Director,

Patient Advocacy and Stakeholder Management


Otsuka

Debra Barrett

Vice President,

Corporate Affairs


Otsuka

MODERATORS

Steve Clemons

Contributing Editor

The Hill

Jason Grumet

Founder & President

Bipartisan Policy Center

 SPONSOR:

SPONSOR CONTENT MESSAGE HERE

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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X

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillDisability

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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